For senior living communities, the importance of nurturing leads has never been more important. According to new data from the National Investment Center for the Senior Housing and Care (NIC), assisted living occupancy fell 1.3 percentage points to 77.7 percent in the fourth quarter of 2020, and independent living occupancy dropped 1.4 percentage points to 83.5 percent.
What is a CRM?
Simply put, a Customer Relationship Management (CRM) tool helps your community build relationships which provide referrals and drives occupancy. The main way that it does this is by creating personalized communications. It also helps you and your marketing team stay on top of leads and referrals by tracking interactions and automating communications to drive interest in your community and build occupancy. Here are the top 3 ways it helps to build occupancy in Senior Living:
- Capture leads and key information to personalize messaging
A CRM allows you to capture and store key information on a prospective resident in a single, easy to find location. The CRM helps you see what information they are reviewing or requesting and tracks all interactions. Information collected in your CRM can then be automatically populated into your system when the prospect becomes a resident.
- Nurture your prospects to increase occupancy
Keeping in touch with prospects helps build and strengthen your relationship with them. Collecting and recording their interests, needs, goals, and saving the information in your CRM allows you to deliver a personalized experience. With a CRM, personalized communications are easy to create and can be tailored to fit their profile, so they are always seeing the information that they need most.
- Reporting for data analysis to drive results
As an added bonus, reporting is built right into your CRM allowing you to manage all your data in one place. By having a centralized data hub, you can use this feature to create reports to interpret and present key information. You can also track activity and monitor the performance of sales and marketing efforts. You’ll also have the ability to analyze sales trends, sales activity, and most importantly, who your best referral sources are. For simplified data viewing, set up dashboards for a quick and complete view of lead status and activities.